Logo and Corporate Design for the Voglhaus Mondsee
With the Voglhaus, Anna-Maria has realised her dream of running her own business in Mondsee. The result is a daytime bar that goes far beyond traditional tastes: cosy, inviting and enhanced by a select collection of Maloja fashion. Young people in particular find this a special place to linger, chat and feel at ease.
As creative chefs, we at Artina were able to serve up a whole corporate design menu.
The name was our first appetiser: Voglhaus – a promise of openness, community and warm togetherness. True to the motto ‘every bird is welcome’, we carefully selected the ingredients and developed a harmonious recipe from them.
The first course: a logo with a distinctive emblem-like character – clear, minimalist and with just the right amount of recognisability. It was served with organic and abstract shapes that lend the entire identity a tasteful foundation and can be enjoyed flexibly – even in combination with Maloja.
A special treat on our menu are the illustrated birds, which symbolise diversity and openness. Each one has its own character, lending the brand identity a personal touch and providing a real treat for the eyes.
For the colour scheme, we opted for a natural, slightly muted base palette and subtly enhanced it with bold accents. The result: a harmonious feast for the eyes that blends perfectly with the Japandi-inspired interior and presents a warm, calm yet distinctive design language.
But our menu was far from complete: alongside the fundamentals of the corporate design, we’ve prepared a generous helping of print treats – from business cards, flyers and invitations right through to vouchers, posters, a menu and stickers. As the icing on the cake, we developed a flexible template system for social media that presents the character of the Voglhaus in an equally appetising way online.
An all-round successful gourmet design that not only satisfies your initial appetite but also leaves you wanting more.
Ingredients:
Corporate Identity
Logo
Color Palette
Typography
Illustrations
Spices:
250 ml Corporate Identity
1 serving of creativity
1 tbsp brand recognition
2 tsp clean design language
1 dash of organic shapes
175 g natural color scheme with accents
1 tsp illustrations
1 pinch of recycled coffee filter paper