Packaging Design to bite into

75% of purchase decisions are made at the PoS

The majority of customers decides which product to choose when they are already in the store – this makes it clear how important an appealing product packaging is for a successful product! When it comes to packaging design, we at ARTINA place particular emphasis on intensive target group research, split testing at the PoS and the consideration of the product packaging design within a planogram. A planogram gives you a taste of how the product looks when placed on the shelf and allows you to add some seasoning if necessary.

Product packaging with easily digestible messages

The placement of the product messages and information is also an important part of an Artina packaging design recipe. These are subjected to a meaningful hierarchy and assignment by us in order to offer the end customer the best possible orientation. Our graphic agency clients appreciate our clear and precise approach.

Packaging design with responsibility

The highest possible degree of sustainability is particularly important to us as responsible packaging designers when creating a product packaging design. This means that we take a critical look at the packaging materials in terms of manufacture and disposal. The amount of packaging material can also be significantly influenced by clever packaging design. For us, a successful recipe for product packaging means a combination of sustainable materials, reduced packaging waste at the end of the product life cycle and as few different materials as possible per product packaging that can simply be recycled.