claro – freshly wrapped

An entire Packaging Redesign is kind of a big issue. All ingredients are thoroughly mixed, various recipes are to be tested and seasoned several times in order to achieve an impressive result.

The impressive result for claro – manufacturer of dishwashing detergent – is a fresh design with an unambiguous communication of claro’s basic values: environmental friendliness, Made in Austria, modern and high performance.

In addition to the existing products, we were also allowed to make the packaging design for “Schneeweißchen” and “Kunterbunt”, claro’s new washing powders.

‚Creative, innovative, flexible and above all customer-oriented – that’s how I have experienced Martina and her team! Many new things have been realized at claro during the last weeks!

The claro brand has been put on a new dress – from the Website-Relaunch to the entire Packaging Redesign – Artina graphic & design has done a great job! Check out yourself!’

Natalie Kastenhuber | Marketing Manager


Packaging Design
Image Editing


1 Package clear Branding
1 Portion fresh Wave Pattern Design
10 ml new Typography