There is no standard recipe for a successful Packaging Design. The challenge is to find the right mixture of spices to remember the taste as long as possible.
Regarding to the food own brand ‚Gustella‘, the additional challenge was to create a unique brand image despite the various packagings. The Packaging Design shall attract all kinds of customer groups and at the same time the single buyer of the products.
Consequently, we decided to use specific colors which make it easier for the customers to associate the corresponding products.
1 Portion Market Research
1 Package clear Branding
10 ml fresh Typography