Boa Eurobike Event

In the course of the Eurobike 2017 (trade fair) in Friedrichshafen on Lake Constance, Boa organized a special dinner for their partners – and ARTINA was allowed to design the concept.

Under the slogan “Hands On – tackle, experience, live boa” the new branding of Boa was wrapped into a world of experience and brought to the brand partners in a more active way, so you can involve yourself rather than sit through a presentation.

As a result a room with various interactive elements was created: a slatwall, a rotating wall, a plug-in board for products, fabrics webs, LED textile frames, various installations and much more.

That way the partners were able to understand the new branding “Hands On”.


2D Visualization
Rotating Wall
Product Wall
Invitation to the Event
Fabric Web
LED Textile Frames
Menu Card


30 ml spatial thinking
2 TL fresh 2D visuals
1 serving of emotion
1 pinch sharp image retouching
10 ml international seasoning
2 kg free thinking
1 portion of great sense for the brand