Boa Eurobike Event

In the course of the Eurobike 2017 (trade fair) in Friedrichshafen on Lake Constance, Boa organized a special dinner for their partners – and ARTINA was allowed to design the concept.

Under the slogan “Hands On – tackle, experience, live boa” the new branding of Boa was wrapped into a world of experience and brought to the brand partners in a more active way, so you can involve yourself rather than sit through a presentation.

As a result a room with various interactive elements was created: a slatwall, a rotating wall, a plug-in board for products, fabrics webs, LED textile frames, various installations and much more.

That way the partners were able to understand the new branding “Hands On”.