Tasty Image Brochure For Palfinger Marine

How do you present an incredibly large product portfolio in different industries in an easily digestible, attractive way? Our approach for Palfinger Marine’s new image brochure was to take segments such as wind, offshore and cruise and present the products based on the usual working tasks in the respective area. This type of presentation harmonises with the philosophy of offering complete solutions instead of ‘just’ products. We solved the question of which product or which industry should be used for the cover image with an atmospheric collage. As a little flavor enhancer to sprinkle on, we created new icons for the areas of application. Palfinger’s sustainability strategy is reflected in climate-neutral printing on PEFC-certified paper with plant-based inks.