All-over prints for school bags

When Step by Step commissioned us to design patterns for school satchels, we were able to immerse ourselves in a world of fantasy and become a little bit like children again. Using target group surveys and trend research, we found out the children’s taste preferences and created suitable menu suggestions in the form of mood boards. In coordination with Step by Step, themes were defined and we set about designing suitable all-over prints. We are very happy with the results and can’t wait for the next collaboration!

More about Step by Step at www.stepbystep-schulranzen.com